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Madison Reed Starts Major Marketing Campaign with UConn’s Women’s Basketball

Court naming rights and brand ambassadors come as hair color company rolls out new demi-permanent formula.

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By: Christine Esposito

Editor-in-Chief

Founder Amy Errett and UConn players.

Madison Reed is rolling out ColorWonder Demi-Permanent Hair Color, and the launch is being supported with a huge investment into marketing prowess of women’s college basketball at the University of Connecticut (UConn), a powerhouse NCAA Division I team. The new demi-permanent hair color is available for use at home or by a licensed professional in one of Madison Reed’s 92 brick and mortar shops. The long-term partnership with UConn Athletics and the UConn Women’s Basketball Team includes t...

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